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About Us
About Ruixin Yunlan Group
Love Cats, Love Dogs, Love the World
Ruixin Yunlan Group is a comprehensive enterprise dedicated to the R&D, production, and sales of pet food and supplies. Since our inception, we have been guided by our core philosophy of "Love Cats, Love Dogs, Love the World," committed to providing high-quality, high-value products and services for pet families globally.
Our Brands
Ruixin Yunlan Group has established a proprietary brand portfolio primarily based on three major brands: Yihe, Paihao, and Maodali. It is also actively developing a series of new brand formats, comprehensively covering dog and cat pet food and supplies. These brands maintain a healthy competitive yet complementary relationship, collectively conveying the group's mission of "Loving Cats, Loving Dogs, Loving the World." Currently, each of the three brands generates annual sales revenue exceeding 300 million yuan, establishing a broad and profound market brand influence.
Global Sales Network
In the international market, the company's products are sold to more than 60 countries and regions, including the United States, Europe, Japan, and South Korea. Domestically, in terms of online channels, the company has partnered extensively with major e-commerce platforms such as Tmall and JD.com, leveraging their large user base and mature e-commerce ecosystems to ensure widespread reach to target consumers. In terms of offline channels, the company is committed to providing one-stop service to every pet-owning family, with over 200 distributors and over 10,000 offline stores, including more than 2,000 new retail stores, fully covering all 33 provincial-level administrative regions in China. In 2025, the company fully launched its "100 Cities, 100 Stores" strategy, with the opening of its first "Cat & Dog Purchase" directly operated store.
Supply Chain
The company consistently stays abreast of industry trends and directions in new technologies and processes, applying advanced core technologies such as meat enzymatic hydrolysis and poultry leg bone softening to pet food production. Located in Suyu District, Suqian City, the company benefits from abundant regional industrial resources. For poultry raw materials, it partners with Yike Foods and CP Foods; for product sterilization, it has Gaoying Irradiation Company; and for logistics, it has JD Logistics Park.
The company's management team has over 20 years of experience in pet supply chain management. From initially providing ODM services to leading international pet manufacturers to now producing its own brand products, the company maintains advanced industry standards in key production indicators such as quality, cost, and delivery time, demonstrating the capability to customize products for leading international pet companies.
R&D and Innovation
The company consistently adheres to innovation-driven market expansion, with R&D expenditures approaching 100 million yuan from 2022 to 2025. The company's R&D personnel closely track industry trends and understand customer needs, continuously launching new products tailored to pet nutritional requirements and consumer demands. As of December 2025, the company has obtained 97 authorized domestic patents, including 19 invention patents, 78 utility model patents, and 7 design patents.
The company actively engages in basic research on dogs and cats, establishing a well-structured pet food R&D center. This center provides research support for raw material and nutritional additive screening, comparing the nutritional value of different formulas and products, creating differentiated products, and enhancing product competitiveness.
R&D
Advanced Product Philosophy & Sustainable Business Models
\We start from the daily pain points of pet owners, constantly pushing business boundaries. Beyond traditional products, we have pioneered new categories like Functional Health Supplements, Natural Pet Food Seasonings, and Plant-Based Cat Litter made from straw. Our subsidiary, Yipet Bio, is breaking barriers in natural palatants, while Yihui Company develops eco-friendly cat sand, embodying our commitment to green development and implementing a robust ESG management system.
Our Commitment to Responsibility
We believe every life deserves respect and care. We actively engage in animal protection and welfare initiatives, focusing on stray animals and endangered species. Through our actions, we hope to inspire more people to recognize the importance of animals to our planet's ecological balance and join us in building a warmer world for all living beings.
