Introduction: Starting with Passion, Acting with Purpose. On July 29th, a group of new Yihe employees, driven by their initial commitment to "loving cats, dogs, and the world," gathered together! In this immersive training program focused on "Cultural Empathy - Business Alignment - Growth Together," the newcomers decoded Yihe's core values of "customer-centricity, openness and inclusiveness, pragmatism and innovation, and responsibility," helping each new Yihe employee quickly identify their growth path.
01 Cultural Empathy: From Mission to Action Guidelines
"Why does our mission emphasize 'loving the world'? Because every bag of pet food carries the trust of life." Li Simin from the Human Resources Department, using examples of high-achieving employees, led the newcomers in analyzing daily work through the "value prism"—
Customer-centricity: Carefully understand customer needs, ensuring every detail conveys care; Pragmatism and innovation: From equipment improvement to process upgrades, demonstrating "innovation is about implementation" through action; Openness and inclusiveness: Valuing different voices, sparking innovation through the clash of ideas; Taking responsibility: Not afraid of challenges, proactively breaking through—
Project failed? Reviewing and improving is growth! Ambiguous tasks? Proactively filling the gap is an opportunity! Is there a reward for responsibility? Taking responsibility itself is value!
02 Business Alignment: Seeing the Mission in the Industry Chain
In the practical teaching sessions, every link contained cultural undertones: Development Path Exhibition Hall: Yang Wei from the Administrative Department revealed Yihe's ten-year journey—from OEM breakthrough to brand rise, every step of "defining the future with passion" embodies the strength of the entire chain working together. Workshop Flow Decoding: Factory Director Wang Fei provided on-site instruction—"The production line is the defense line of quality, and even more so, the defense line of our mission." Fresh Brand DNA: Brand Director Yu Xiaowei dissected the "4 major freshness aspects" (breeding, slaughtering, processing, logistics), revealing how to win market trust with "freshness." The Birth of a Bestseller: R&D Director Ge Hao shared the entire process of product development from user research → thousands of iterations in the laboratory → market verification, "behind every bestseller is the implementation of our values."
03 Growth Together: Values Guiding Action
Growth Together: Values Guiding Action Value Action List (Commitments written by the newcomers) 📝 User-Centric: "I will continuously optimize the product experience, taking customers from satisfaction to delight." Open and Inclusive: "Actively participate in cross-departmental collaboration, igniting sparks of innovation through the clash of ideas." Pragmatic and Innovative: "Let the data speak, let the results prove it; every step must be solid." Taking Responsibility: "I will never pass the buck; a task is only complete when it's fully closed-loop."
Spark Gathering Place: New employees share their suggestions for the company and their personal aspirations.
04 Onboarding Oath: A Relay Ceremony of Cultural Inheritance
All new Yihe employees solemnly swear: "Please remember—the formulas you design, the processes you review, and the customers you serve are all votes for the vision of 'the most trusted pet company'. User-centric: Deeply understand needs, exceed expectations; Open and inclusive: Diverse collaboration, shared success; Pragmatic and innovative: Down-to-earth, dare to break new ground; Taking responsibility: Mission accomplished, team progress.
Oath Taker: 2025 New Yihe employees, let passion take root, let growth happen, and we will move forward together in the future!"
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