Yunlan Wins First Place in National Rural Entrepreneurship Competition, Representing Jiangsu

Entrepreneurial Tide Surges Along the Xiang River, Jiangsu Enterprise Shines Brightly in Star City

From October 14th to 16th, 2025, the National Rural Entrepreneurship Project Competition was held in Wangcheng, Changsha, Hunan Province. This six-month-long event, having progressed through preliminary, municipal, and provincial rounds, attracted over 3,000 teams nationwide. Ultimately, only 59 elite teams advanced to the final stage. Representing Jiangsu Province, Mr. Shi Liping, Chairman of Yihe Pet Products Collection (Yihe Chongpin Hui), stood out with the highest score of 92.54 for his roadshow project titled "World-Class Champion in Pet Wet Food Segment," securing the first-place prize and clinching the top honor of the competition.

Technical and Model Breakthroughs Underpin Champion's "Hard Power"

At the competition, Mr. Shi Liping's presentation, centered on the core philosophy of "creating resonance between commercial value and social value," garnered high praise from attending officials and judges. As the leader of a National Key Leading Enterprise in Agricultural Industrialization, he distilled Yihe Group's development philosophy into the "Four Linkages Mechanism." This innovative model has not only driven breakthroughs in the pet wet food sector but also made the "Hundred-Meter Industrial Belt" model a powerful engine for rural revitalization.

Leveraging this dual innovation in technology and business model, Yihe Group achieved new breakthroughs in revenue for 2024, maintaining a stable compound annual growth rate of over 35% for three consecutive years. Behind these impressive figures lies the social value generated by the "Four Linkages Mechanism": directly increasing income for over 5,000 farming households, reducing costs by more than RMB 10 million annually for the industrial cluster, and indirectly creating over 3,000 jobs. This truly embodies the symbiotic win-win scenario of economic and social benefits.

Behind the Championship: New Directions for Rural Entrepreneurship

Yihe's victory not only demonstrates the high caliber of rural entrepreneurship projects but also confirms the vast potential for diversified industrial development in rural areas. As stated by Mr. Maierdan·Mugaiti, Vice Minister of Agriculture and Rural Affairs: "Rural entrepreneurship is a vital pathway for developing rural industries and increasing farmers' income." Yihe's practice undoubtedly provides valuable and replicable experience for rural entrepreneurship projects across the country.

In recent years, with the continuous optimization of the rural entrepreneurial ecosystem, Yihe is poised to achieve even greater brilliance on the stage of rural revitalization, propelling rural industries towards a phase of higher-quality development.